Adherettes developed the sky signage and fitout signage for Medibank Private’s new corporate headquarters in Melbourne’s Docklands.
To keep a neon-sign feel but lower costs, the sky signage utilised low-power LED technology. Along with illuminated acrylic totems, and wayfinding, Adherettes also delivered vinyl and digital print graphics for walls and internal windows, requiring significant and careful placement of scaffolding.
Behavioural insights ensured the design addressed a core problem and has transformed the management of the space. Product experimentation resulted in the development of a fully integrated LED illuminated logo, which when switched off, is completely invisible. All fixings and LED modules of the 720 sign were concealed resulting in a seamless finish. This reduces the risk of tampering that could affect structural integrity.