720 Bourke Street signage case study | Adherettes

720 Bourke St

Headquarters: Medibank Private

Adherettes developed the sky signage and fitout signage for Medibank Private’s new corporate headquarters in Melbourne’s Docklands.

To keep a neon-sign feel but lower costs, the sky signage utilised low-power LED technology. Along with illuminated acrylic totems, and wayfinding, Adherettes also delivered vinyl and digital print graphics for walls and internal windows, requiring significant and careful placement of scaffolding.

  • Project Management
  • Design
  • Manufacture
  • Installation

Adherettes digital wayfinding solution and branded signage  reflects and integrates with the building fabric. Contours, curves and layered organic geometric forms inspired the project. 

The wayfinding solution curves to a point and subtly navigates people towards the elevators. As the sign curves, it evolves into a green LED light wash which focuses attention towards the static menu. 

The project won a 2015 Corian Design Award in the Product Innovation Category, and was a Finalist in the 2015 Victorian Premier's Design Awards in the Communication Design Category.

Behavioural insights ensured the design addressed a core problem and has transformed the management of the space. Product experimentation resulted in the development of a fully integrated LED illuminated logo, which when switched off, is completely invisible. All fixings and LED modules of the 720 sign were concealed resulting in a seamless finish. This reduces the risk of tampering that could affect structural integrity.