JB Hi Fi: Innovative and effective modular signage.
JB Hi Fi trusts Adherettes to bring a concept to life.
When JB recently rebranded 12 stores, Adherettes applied its understanding of materials and technology to transform the client brief into an effective signage solution that would retain JB’s budget oriented brand position. Adherettes drew on in depth experience and turned a concept into a reality that could be manufactured and installed with ease. Adherettes added value by recommending signs which could enable quick, efficient installations thus streamlining the process.
Adherettes created a multi layered illuminated entry portal combined with animated digital signage overhead.
An understanding of rapidly evolving technology and newly available signage applications enabled Adherettes to suggest exciting signage options. Adherettes recommended that JB incorporate an electronic moving digital ticker tape message into its signage. This message is linked to head office and can be updated in real time.
Adherettes designed and created modular signage which could quickly and easily be installed on site. The design included 3D yellow acrylic tiles illuminated with dimmable LEDs. Tiles were place at varying depths, creating a pixelated effect consistent with JB’s product offering.
The 3D design also enhanced the effect of the illumination in the yellow tiles. The tiles were lightweight and extremely easy to install. The design took into consideration all plugs, transformers and components. The signs were manufactured in head office with a design that enabled them to be “plug and go.”